The more you deploy, the safer deployments become.

It’s a bit counter intuitive, but the MORE frequently you deploy changes to production the better, faster, and most importantly safer they become.

The biggest reason deploying a new feature fails is because there is some drift between the “context” the developer was working with and the production environment. The longer the time between the two the greater of a chance for some sort of drift that gets in the way.

You also don’t invest the time in slick automations, post deployment system checks, truly comprehensive monitoring so you feel psychologically safe that problems will not go unnoticed if you deploy infrequently. Those concerns are always going to take a back seat to new features or worse, fixing the inevitable post deployment fires.

So ask yourself, why can’t we deploy every day?

And remove that obstacle. I trust you it’s not only possible, but freeing.